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Tenant return rate rises, long-term rental companies need to further demonstrate value

Date:2020-03-09

According to the data released by the Shell Research Institute on March 3, the leasing market has a trend of picking up: the number of new customers has increased significantly, exceeding the level of the same period last year, and the leasing market is about to recover.

Recently, the rental market has also shown signs of recovery. According to the data released by the Shell Research Institute on March 3, the leasing market has a trend of picking up: the number of new customers has increased significantly, exceeding the level of the same period last year, and the leasing market is about to recover. Relevant data from the top companies of long-term rental agencies also show that more than 85% of tenants have returned in the past two weeks. Industry insiders predict that after the tenant isolation period ends, the resumption of labor will also bring new demand for renting houses.

According to industry analysis, in the face of the dual challenges of epidemic prevention and control and market demand, the response ideas of representative companies in the long-term rental industry are worth learning from. For example, in order to cope with the pressure of 1.5 million tenants who may return after more than 85% of their return trips, we are free to introduce a risk classification system and strengthen the return tenant information registration and filing system to ensure the safety of tenants; in the past two weeks, resettlement was segregated The number of renters demanding over 9,000 people; upgrading cleaning during the epidemic period to disinfection services to ensure the safety of tenants; To address the needs of tenants during the epidemic, renting the house is also the first "zero contact" service model in the industry, through VR / Video viewing, online signing and other means to let tenants rent a house safely under the condition of "zero contact".

The industry believes that the backlog of rental housing affected by the epidemic will also accelerate the release after the epidemic prevention and control work wins. This will test the ability of housing rental companies, such as long-term rental platforms, in terms of services, contingency, technology, and corporate social responsibility. Therefore, long-term rental companies need to further demonstrate the value of grasping, actively adjusting corporate service forms and introducing more favorable measures based on their own characteristics, advantages, and dynamic changes in epidemic prevention and control, so as to make consumers live in peace of mind and peace of mind. .