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Bed and breakfast platform orders rose 350% from the previous month, prompting short-distance travel or recovery

Date:2020-04-14

Prior to this, due to the spread of the epidemic, China's tourism industry has been hit hard. The Qingming holiday just passed, and many tourist attractions have appeared "crowded", showing that the domestic short-distance travel market may soon rebound. "Recovery Report of Spring Short-Distance Tour in Spring 2020" shows that domestic short-distance tour market demand is exceptionally strong.


In late January 2020, due to the impact of the epidemic, almost all users canceled their original orders, and the entire homestay industry was hit hard. However, as China's anti-epidemic measures take effect, and the weather is gradually warming, short-distance homestay leisure travel has quickly recovered. Recently, Rucheng's "Recovery Report on Spring Short-Distance Travel 2020" shows that domestic short-distance travel market demand is exceptionally strong. In March, the number of homestay reservations for users has surpassed that in January. This means that the user's travel demand will return to normal levels, and there may be a "revenge rebound" during the May 1 holiday.


The report also shows that the areas with the highest enthusiasm for tourists are mainly concentrated in the Yangtze River Delta, such as Hangzhou, Suzhou, Ningbo, and Lishui. The occupancy rate of these urban rooms has already exceeded that before the epidemic.


According to the analysis of the tourism industry, first of all, from the perspective of public health, the international tourism route has been completely shut down, and it cannot be restored in the short term. Secondly, the epidemic partly affected the income of residents, meaning that the family's tourism expenditure may be reduced. It is for these reasons that from the central government to local governments, they are using methods such as "mask removal" and "consumption vouchers" to stimulate the return of residents' life services to normal.


"This year, because travel agencies have no way to make long-term domestic and international routes, and the demand for residents' travel is still there, it is possible that the short-distance travel market will usher in a blowout. Among them, the homestay tour may be recovered earlier in the short-distance travel, except for the relatively cheap price In addition, hygienic conditions are relatively good is also one of the reasons. "The source said.