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Zhejiang issued RMB 220 million cultural travel consumer coupons through Alipay

Date:2020-05-19

The cultural tourism consumption voucher activity in Zhejiang Province will last for a week, and tourists can use it in the three types of businesses in scenic spots, hotels, and bed and breakfasts in the province.


On May 19, the Zhejiang Provincial Department of Culture and Tourism announced the issuance of 220 million yuan worth of consumer coupons through Internet platforms such as Alipay. From 10 o'clock on the 19th, consumers can use Alipay's "Zheli Fun" applet to participate in the coupon collection activities and enjoy the "contactless" digital tour experience.

The cultural tourism consumption voucher activity in Zhejiang Province will last for a week, and tourists can use it in the three types of businesses in scenic spots, hotels, and bed and breakfasts in the province.

There are two types of consumption vouchers: a general-purpose red envelope with a face value of 100 yuan, and products with different amounts of deduction red envelopes. As of now, Alipay has supported the issuance of consumer vouchers in more than 100 cities, but the difference this time is that the issuance and verification will be carried out in the "Zheli Fun" Alipay applet. Users can book scenic tickets through "Zheli Fun", In hotels and homestays, you can use the consumption voucher to deduct the amount.

It is understood that "Zheli Fun" is a one-stop digital cultural tourism platform of the Zhejiang Provincial Department of Culture and Tourism. Based on Alipay's "digital scenic spots" and "digital hotels" solutions, the province's cultural tourism services have been digitized to meet the epidemic period. There is no need for tourists to visit, and the service experience is comprehensively improved. At present, the platform has gathered more than 300 scenic spots including Qiandao Lake and Mogan Mountain, covering more than 80% of 4A scenic spots in Zhejiang Province, and has gathered more than 700 hotels and homestays including Hangzhou Xinqiao Hotel, and the coverage of boutique homestays exceeds 90%. All of the above merchants participated in the Zhejiang Provincial Cultural Tourism Consumer Voucher activity.

With "Zheli Fun" as the core entrance, scenic spots, hotels, and bed and breakfasts in Zhejiang Province can be booked online under the real-name system. In the future, the Zhejiang Tourism Membership System "One Card" will also be launched to gather a variety of tourism rights. The issue of coupons through “Zheli Fun” started on the one hand with consumer coupons. Thousands of scenic spots, hotels, and homestays in Zhejiang Province quickly completed digital upgrades, and Alipay opened digital “offices”. On the other hand, it also cultivates users' mentality to enjoy digital cultural travel services through online platforms.