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With the nearly empty Tokyo Olympic Games in sight, how much is the loss of domestic tourism?

Date:2021-07-18

The worst Olympics in history are coming soon.

In order to prevent and control the epidemic, as early as March, it was reported that Japan would not admit overseas tourists to the Tokyo Olympic Games. The seemingly simple phrase of "no overseas tourists" has not only cost Japan a huge amount of money, but also caused a major blow to the global tourism industry.

Caiser Travel, the exclusive ticketing agent under the jurisdiction of the Chinese Olympic Committee for the Tokyo Olympic Games, is the first to focus on the Chinese market. Touellers are unable to get in, and prepaid ticket packages have triggered a wave of ticket refunds.

Global travel information to Caesar tourism public relations responsible person to consult the relevant situation, Caesar Olympic project responsible person said:

About the Tokyo Olympic Games refund related matters, the company is actively and steadily processing. In line with the original intention of protecting the personal rights and interests of tourists to the greatest extent, the company will deal with the appeals of each consumer who buys Olympic products one by one to ensure that the personal interests of consumers are protected.

For guests who purchase tickets alone, tickets plus hotel, car and other packages, we will go through the procedures of refunding and unbooking according to the relevant cancellation policies. There is no clear solution to the unsubscription and refund policy of many overseas resources, which can only be provided after the end of the Olympic Games. In the meantime, we will actively communicate with the Tokyo Organizing Committee for the Olympic Games and various local tourism agencies in Tokyo, and try our best to shorten the refund process.

According to public information, CAISAR Tourism has predicted that the Tokyo Olympic Games will attract more than 500,000 Chinese tourists to Japan to watch the games, and points out that the resulting ecological links such as catering, accommodation and travel will stimulate the consumption of users and enterprises, which will greatly boost the performance of CAISAR Tourism.

Take a package launched by CAESA for example, "Live a Dream in Tokyo" -- 5 days and 4 nights free trip (ticket for group fencing competition + round-trip air ticket + travel accident insurance). The free trip project costs from 7,599 yuan per person, and the travel cost for tourists to Tokyo Olympic Games is not low. Judging from the amount of refund application on the Black Cat platform, it can be found that basically the amount of each refund involved is more than 10,000 yuan.

In order to refund all the money in a short period of time, the pressure on Caesars Travel is self-evident. According to Kaiser's financial report for the first quarter of 2021, as of March 31, 2021, the total monetary capital of Kaiser Tourism was 16.1 million yuan.

In fact, in addition to Caesar Tourism, there are more Chinese tourism enterprises in this Olympic investment "blood loss".

The Beijing News once reported: the outside world estimated that Alibaba spent a total of about 800 million US dollars to get the TOP sponsorship for three consecutive Olympic Games; Then in 2019, based on the Tokyo Olympic Games, Alibaba also launched the Tokyo Olympic Games during the theme of "booking accommodation and sending event tickets" package. Now, Alibaba has announced that orders can be refunded without loss.

The Tokyo Olympic Games had to give this to the heat of Japanese real estate investment added a fire, a large group of investors, individual investors flocked to the Japan open commercial real estate, overseas real estate buyers, according to a set of data network in the network in the first quarter of 2019 in Japanese real estate consulting index of 8933.3, up 1260.9%, year-on-year growth of 179%.

Before the outbreak, hotel and homestay prices were expected to skyrocket during the 2020 Tokyo Olympics. The Nikkei Business magazine reported in December 2019 that the price of B&B in downtown Tokyo is expected to rise to 450,000 yen (28,800 yuan) during the opening ceremony of the 2020 Olympic Games on July 24 and 25. The price of B&B in downtown Tokyo may be only 20,000 yen (1,280 yuan) at ordinary times.

With the arrival of the epidemic and the postponement of the Tokyo Olympics, the investment boom in Japan, which was triggered by the Olympic economy, has almost died down, and these players are likely to face the ground. According to Global Travel News, "Manzi B&B Street," which was a sensation in 2018, has also withdrawn from the Japanese market.

In 2020, Japanese hotels are facing a wave of bankruptcy. According to a report released in January by Tokyo Shoko Research, a Japanese think tank, 118 hotels in Japan have declared bankruptcy in 2020, with a year-on-year increase of 57.3%. It is the first time since 2013 that more than 100 hotels have gone bankrupt in Japan, with more than 58 billion yen in debt resulting from the failure.

It is not hard to see that the biggest "sufferer" of the Olympic Games is Japan.

The Japanese government had high hopes for the 2020 Tokyo Olympics. "I want the Olympics to be a trigger to wipe out 15 years of deflation and recession," Abe said bluntly as early as 2013. Hosting the Olympics can stimulate the local economy, which has become a global consensus since the Los Angeles Olympics in 1984.

But those hopes have been dashed by the global outbreak and Japan's own failure to contain it.

Overseas visitors were turned away and the Tokyo Olympics were nearly empty, costing the tourism industry a lot. According to the 21st Century Business Report, Japan had expected 8 million visitors for the Games, and assuming each person spent 文章,000 to $2,000 in the region, the total could reach more than $20 billion, plus the subsequent boost to manufacturing and the potential for the Tokyo Olympics to boost Japan's economy. While Japan has had one of its quietest Olympics yet, the tourism nightmare continues.